Obvious if you ask me.

Changing, for the most part, is a tiny step by tiny step kind of an affair. We just get on with things, cross our fingers, and hope that we’re going in the right direction.

That’s what we do as people.

Businesses aren’t people though – apart from the odd witty phrase that suggests otherwise, we have no reason to be mistaken about that fact.

Were we to continue with the metaphor however, we can see could say this:

If you’re going somewhere new, and you want to make a good impression, do you:

· Dress up?

· Make an effort?

· Buy a new pair of shoes?

If you’re meeting someone important, do you:

· Comb your hair?

· Sit up straight?

· Brush the lint off your trousers and the dandruff off your shoulder?

At an interview, do you?

· Care about first impression?

· Do you care about presentation?

· Or make an effort to speak clearly, and intelligibly?

Now, let’s get back to business. How many businesses do you know, that aren’t trying to go somewhere new? Or that aren’t trying to make a good impression?

How many customers do you know that aren’t important to the businesses that crave them?

How many businesses do you know that aren’t constantly involved in a game of first impressions?

In fact, how many do you know that aren’t doing a combination of all the above?

What about yours?

Change is an obvious thing in our personal lives, and we are quite often struck by surprises – even highly successful and intelligent people. This obviousness leads to it being an oft ignored subject; bar the odd stint of buying self-help books that go along with our new year’s de-resolutions, of course.

In business however, can you afford to ignore change? Sure, you might miss a few beats every so often, but it is your job – to ride the change, or predict it and to react to it, or at least to the fact that you may have missed it.

It’s not about trying to understand worldviews in their entirety. It is about, finding those world views that mean something to you, that are your worldviews, or the views of the people in whose world you want to be successful in. Find those micro-worldviews and tap in to them, and most importantly – when the world spins, revolve with it.