Likes to think

There two related concepts are quite separate if you need them to be – in fact most people, especially in business, don’t bother thinking about the distinction.

Business thinking is about just that, thinking. Many business people are driven by panic and evolution seems to be latched on to this by some.

Evolution is the steady incrimination and change of something. That’s not to say that whatever is born of evolution is the best option – just the speed at which it goes. Or, importantly, the steps it takes.
Evolution requires steps, steady, well placed, firm steps. One step after another, without skipping – at least not making a habit of it.

Revolution is much more of a burst. Steps are leaped over, and resistance is almost always strong and determined. That determination is found on both sides of the fence, the call for and the augment against.

Many business people, quite rightly, get a bit shaking when talking about revolution. It’s high risk, and the potential for high returns doesn’t always mitigate the stress.

Here’s the thing though.

A lot of businesses seem to mistake evolution for revolution. They see the slow, small steps of change and start to get worried. They panic, and say, “No - leave it how it is”.

If you’re in business, and see opportunities for change, and you find yourself saying “no”; it might be prudent to think about whether said change is evolution or revolution. If it’s not radical, it’s not hard to dip your toes in, if it’s not an explosion of differences – it’s not too difficult to put things back how they were.

You don’t always have to fight the change.